The Dexterity Group is a diversified business conglomerate with a reputation for excellent business practices with product and service quality. The Group’s business activities is mainly in the media but also has other interests outside the media sector. The Group’s operational headquarters is in Ibadan, Nigeria, the largest city in West Africa The Dexterity Group has a consuming passion for World Class Quality. Whether it is providing the best of content, entertainment, information and education to our viewers and readers, or having mutually rewarding and transparent relationships with all our stakeholders, The Dexterity Group has a consuming passion for World Class Quality.
We are seeking a talented Digital Marketer with expertise in Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, and YouTube Marketing to join our dynamic marketing team.
Job Responsibilities
- Develop and execute comprehensive digital marketing strategies across Facebook, Instagram, TikTok, Google, and YouTube platforms.
- Create and manage compelling and effective advertising campaigns to drive brand awareness, engagement, and conversions.
- Conduct in-depth audience research and analysis to optimize targeting and maximize campaign performance.
- Stay updated on industry trends and platform algorithms to implement cutting-edge digital marketing techniques.
- Collaborate with the creative team to produce visually appealing and engaging ad creatives.
- Monitor and analyze key performance indicators (KPIs) to assess the success of campaigns and make data-driven optimizations.
- A/B test ad variations to continually refine and improve campaign effectiveness.
- Provide regular reports and insights to management on campaign performance and ROI.
Qualifications:
- Proven experience as a Digital Marketer with a focus on social media advertising.
- In-depth knowledge of Facebook Ads Manager, Instagram Ads, TikTok Ads, Google Ads, and YouTube Marketing.
- Strong analytical skills and ability to interpret data to drive campaign optimizations.
- Creativity in crafting compelling ad copy and visuals that resonate with target audiences.
- Experience with A/B testing methodologies and tools.
- Excellent communication skills and ability to work collaboratively within a team.
- Familiarity with SEO principles and other digital marketing channels is a plus.
- Bachelor’s degree in Marketing, Advertising, or related field.
Method of Application
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