Expertise & Experience for best results. Building Africa’s economy through innovative technology solutions.
- This role requires that you have a solid understanding of how Digital Marketing practices and principles can be leveraged to drive results in the tech space. We strongly advice that you visit our website and our social media channels to learn more about what we do and how your skills can help us win in the digital space.
Key Responsibilities will include:
Social Media Management
- You need to be able to develop and implement strategies to grow our brand presence across social media platforms.
- Create, schedule, and analyze content to improve engagement and follower growth.
- It will be important that you also monitor industry trends, understand our competitors and refine content strategy to fill existing gaps.
Campaigns and Lead Generation
- This is very important to us. First, you need to be able to design and manage campaigns to drive traffic and generate leads for sales.
- Second, we want you to demonstrate expert knowledge that helps align marketing activities with sales objectives and leverage retargeting strategies.
Content Creation
- As you most likely know, social media runs on the wheel of content. We don’t want you to take the generic approach to content creation. We need you to have a holistic and novel approach that will ensure that the contents rolled out on our social media platforms are creative and tailored to meet the need of our target audience.
- We want to maintain a consistent messaging across platforms through cross-team collaboration and it will be important for you to be a key-driver of this initiative.
- We publish weekly articles. We need you be an expert at writing well-researched, intent-based and optimized blogposts.
Performance Analysis
- You have to be able to track campaign performance using analytics tools and optimize for better ROI.
- We want you to be able to implement basic SEO strategies to improve organic search visibility and rankings on SERPs.
- You will also manage paid ads to maximize reach and conversions.
Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 3+ years proven experience in social media management and digital marketing.
- Strong understanding of sales funnels, SEO techniques and lead generation strategies.
- Proficiency in tools like Google Analytics, Facebook Ads Manager, and Google Ads.
- Excellent communication and creative skills.
Skills Required
- Social Media Strategy and Content Creation
- Sales-Driven Ad Campaigns
- Blogpost/Article Writing
- SEO Expertise
- Collaboration and Teamwork
Method of Application
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