Digital Marketing Intern at Kaplo Africa

Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy. At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.

Job Description

• As a rapidly growing company, we are seeking a creative and innovative Digital Marketing Intern to join our team and help us share our vision with the world.
• As a Digital Marketing Intern at Kaplo, you will have the unique opportunity to gain hands-on experience in a dynamic and fast-paced environment.
• You will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth. If you are a digital enthusiast with a passion for paid campaigns, this is the role for you!

Key Responsibilities
Paid Campaign Management:

• Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
• Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.
• Implement A/B testing strategies to refine ad copy, targeting, and creative elements.

Content Creation and Marketing:

• Develop compelling and engaging content for ads, social media, and email marketing.
• Collaborate with the content team to align paid campaigns with the overall content strategy.
• Create landing pages and ad-specific content to maximize conversion rates.

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvements.
• Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.

Social Media Management:

• Assist in managing our social media accounts, including posting, engagement, and community building.
• Support the creation of a social media content calendar and strategize ways to increase brand visibility.

SEO and SEM Optimization:

• Collaborate with the team to optimize our website's SEO, ensuring high visibility in search engine results.
• Conduct keyword research and implement SEM strategies to drive organic and paid traffic.

Market Research:

• Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.
• Help in defining target audiences and refining customer personas.

Business Development & Partnerships:

• Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company's reach into new markets or customer segments.

Qualifications

• Recently graduated with a Degree in Marketing, Digital Marketing, or a related field.
• Passion for digital marketing, with a focus on paid advertising campaigns.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Creative thinking and ability to generate innovative marketing ideas.
• Highly organized with the ability to manage multiple tasks and meet deadlines.

What We Offer

• A dynamic and collaborative work environment.
• The opportunity to learn and grow in the field of digital marketing.
• Mentorship from experienced marketing professionals.
• Exposure to a cutting-edge HR, Payroll, and Recruitment technology.
• A chance to make a real impact in a rapidly growing startup.

Method of Application