Transatlantic School of Management is a leading educational institution that bridge the learning and capacity gaps in individuals and organizations across the world most especially in the continent of Africa. TSM deliveres cutting-edge training programmes to equip professionals for the world of works and those intending to re-invent their careers for the future of works.
Roles & Responsibilities
- Develop and implement digital marketing strategies to promote TSM’s courses, webinars, and other educational offerings.
- Create and manage online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more.
- Conduct keyword research, SEO, and content optimization to enhance organic reach and visibility.
- Collaborate with the content and design teams to create compelling marketing materials, including landing pages, email campaigns, and social media posts.
- Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
- Utilize data-driven strategies to target and retarget potential participants, driving enrollment and revenue growth.
- Stay updated with the latest trends and best practices in digital marketing, particularly in the education sector.
Requirements
- Sufficient experience in digital marketing, particularly in the educational industry, with proven results in revenue generation.
- Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Experience in managing online advertising budgets and optimizing ROI.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
Method of Application
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