Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including straight, wavy and curly hairs. Our hairs are carefully sourced and selected from various donors in China,Vietnam,Laos, Cambodia, Philippines, India,Burma,Argentina
Role Summary
- The Digital Marketing & IT Specialist is responsible for driving online visibility, sales growth, and digital innovation for Onyx Beauty Hub.
- This role combines creative marketing execution with technical expertise, ensuring all digital platforms (website, ads, analytics, automation systems) function optimally and deliver measurable results.
- The ideal candidate is both a strategic thinker and a hands-on executor, with strong knowledge of digital tools, performance marketing, and web technologies.
Key Responsibilities
- Develop and execute data-driven digital marketing strategies aligned with brand goals.
- Plan and manage campaigns across Instagram, TikTok, Facebook, and Google Ads (Search, Display, YouTube).
- Drive traffic, engagement, and conversion optimization across all digital platforms.
- Identify new growth opportunities including SEO, influencer collaborations, and email funnels.
- Manage and maintain the company website (Shopify/WordPress or custom).
- Ensure website speed, mobile responsiveness, and SEO optimization are consistently maintained.
- Troubleshoot website issues and implement timely fixes.
- Integrate and manage tools such as payment gateways, CRM systems, and analytics platforms.
- Set up, monitor, and optimize paid advertising campaigns using Meta Ads Manager and Google Ads.
- Implement and manage tracking systems including pixels and tags for accurate performance measurement.
- Analyze campaign performance and provide weekly and monthly reports with actionable insights.
- Track key metrics such as ROI, customer acquisition cost, and conversion rates.
- Collaborate with the content team to create high-converting ad creatives, landing pages, and product storytelling content.
- Ensure all digital content aligns with the brand’s luxury positioning.
- Set up and manage email marketing campaigns and customer journey automation.
- Implement CRM systems for customer segmentation and retention strategies.
- Optimize product pages and overall e-commerce experience for higher conversions.
- Implement upsell, cross-sell, and cart recovery strategies.
- Recommend and implement new digital tools, automation systems, and emerging technologies.
- Stay updated with industry trends and continuously improve digital performance.
Required Qualifications
- Bachelor’s Degree in Marketing, IT, Computer Science, or related field
- 2–5 years experience in digital marketing (preferably in e-commerce or beauty industry)
- Strong knowledge of SEO/SEM, social media marketing, and paid advertising
- Technical skills in website management (Shopify/WordPress), Google Analytics, and Tag Manager
- Basic knowledge of HTML/CSS is an added advantage
- Experience with CRM and email marketing tools
Core Competencies:
- Analytical and data-driven mindset
- Strong technical troubleshooting skills
- Creativity with a luxury brand mindset
- Attention to detail
- Result-oriented and proactive
- Strong communication and collaboration skills
Preferred Attributes:
- Experience in beauty, hair, or luxury brands
- Understanding of customer behavior in premium markets
- Ability to merge aesthetics with performance marketing
Work Structure:
Method of Application
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