Allen is a financial & spreadsheet modelling consulting firm. We serve leading business organizations and public institutions helping them build efficient and robust models that underpin their critical decisions in investments, financial transactions, strategic and operational planning. Our knowledge depth allows us to address most modelling difficult challenges.
Description
- The Digital Marketing Manager oversees the development and implementation of comprehensive digital marketing strategies, campaigns, and initiatives.
- He oversees the development and implementation of both direct and mass marketing programmes.
- He provides actionable insights and market intelligence to grow the company’s sales and revenues.
Responsibilities
- Establish and implement monthly, quarterly, and annual marketing and sales budgets.
- Develop and implement digital and offline marketing initiatives, advertising campaigns, and promotional activities.
- Develop and track web and online platform usage metrics and indicators.
- Conduct market research for identification of opportunities for event catering.
- Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales points.
- Liaise with stakeholders and potential clients to promote brand image.
- Build customer relationship management and email databases.
- Conduct programs for the generation of customer feedback and insights.
- Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities
- Measure the performance of all marketing programs and communicate results to management.
Qualifications
- Bachelor's Degree in Marketing, Communication, Business Administration, or related discipline.
- Minimum of 3 years experience in an executive position.
- Highly experienced in marketing digital products and services.
- Strong design and analytical skills
- Strong social media marketing skills.
- Strong managerial skills with a proven track record in delivering targets.
- Strong verbal and written communication skills.
Method of Application
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