Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance. Our customers are at the center of everything we do, and we are obsessed with creating a pleasant experience throughout their entire crypto journey.
Join Busha as a Digital Marketing Manager and bring your passion for digital transformation and proven expertise in digital marketing to help drive our brand to new heights. As the Digital Marketing Manager, you’ll be leading online growth efforts across digital channels. In this role, you will develop and execute data-driven strategies that drive user acquisition, engagement, and retention. You’ll work cross-functionally with content, product, growth, design, and analytics teams to scale campaigns and optimise performance across digital touchpoints. This role requires a highly organised and strategic person who can drive engagement, gather insights, and contribute to Busha’s growth.
Responsibilities:
- Plan and manage digital ads across Google, Meta, X, LinkedIn, YouTube, TikTok, Snapchat and programmatic platforms.
- Continuously optimise campaigns based on data, improving CTRs, CVRs, and ROAS.
- Develop and implement a holistic digital marketing strategy across paid and organic channels (search, social, display, email, affiliates, etc.)
- Collaborate with the SEO and content team to ensure performance-focused content that supports search visibility and lead generation.
- Own campaign planning, execution, and optimisation with clear goals (CAC, ROI, ROAS, CPL, retention, etc.)
- Strategise and implement customer retention and user value maximisation plans, using CRM tools to optimise user journeys and engagement.
- Test new channels, tools, and campaign formats to explore untapped growth opportunities.
- Stay ahead of digital trends and competitor activities to maintain a competitive edge.
- Track and analyse performance across channels using tools like Google Analytics, Appsflyer and other brand-owned tools and dashboards.
- Produce weekly and monthly performance reports, drawing actionable insights to inform strategy.
Candidate Must Have:
- A minimum of 4-5 years of experience in digital marketing/performance marketing, preferably in a similar industry or a fast-paced environment.
- Demonstrated success in collaborating with cross-functional teams.
- A portfolio showcasing successful digital media campaigns and their impact.
- Proficiency in Google Analytics, Google AdWords, Meta Business Suite, Email Marketing, Hootsuite or other social media management tools.
- Expertise or above-average skill in Analytics, Reporting, and SEO.
- Strong project management skills.
- Excellent written, oral, and organisational abilities.
Nice to Have:
- Exceptional time management and independent work skills.
- Passion for the Busha mission and the cryptocurrency sector.
- Strong problem-solving and communication skills.
- Ability to work with minimal supervision while meeting benchmarks.
- Team player with a strong ability to communicate effectively.
- Prior experience in the cryptocurrency industry is a plus.
What We Offer:
- Progressive hybrid work policy
- Competitive salary
- Learning and development plan
- Health insurance & pension
- Work tools and gadget that works for you
- A collaborative and inclusive culture
Method of Application
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