Duoiba.com is a leading e-commerce marketplace in Africa for manufacturers, merchants and suppliers in Africa to get their own online store and do business globally.
Job Summary
- We're looking for a highly skilled and experienced Digital Marketing Manager to lead our digital marketing efforts and drive business growth.
- The successful candidate will develop and implement comprehensive digital marketing strategies, manage our online presence, and create engaging content to drive website traffic, sales, and customer acquisition.
Responsibilities
You will be responsible for:
- Developing and implementing comprehensive digital marketing strategies to drive traffic, sales, and customer acquisition.
- Conducting market research and analyzing competitors to identify opportunities and challenges.
- Setting and managing digital marketing budgets, goals, and KPIs.
- Managing and optimizing the company's website for user experience, SEO, and conversions.
- Creating and executing email marketing campaigns to nurture leads, promote products, and retain customers.
- Managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Developing and executing social media marketing strategies to engage customers and build brand awareness.
- Creating a content calendar and publishing engaging, high-quality content optimized for SEO.
- Using analytics tools to track and report on website traffic, sales, and customer behavior.
- Leading and mentoring a digital marketing team while collaborating with cross-functional teams to align strategies with business goals.
- Staying updated with digital marketing and e-commerce trends to refine strategies and achieve business objectives.
Requirements
- Bachelor's Degree in Marketing, Communications, or a related field
- 3+ years of experience in digital marketing, preferably in e-commerce
- Strong knowledge of digital marketing principles, including SEO, social media marketing, and content marketing
- Excellent communication, creative, and problem-solving skills
- Ability to work in a fast-paced environment and prioritize tasks effectively
- Strong organizational and time management skills, with attention to detail
- Proficiency in graphic design and video editing tools
- Experience with website management and maintenance
- Strong analytical and problem-solving skills, with ability to interpret digital marketing data
Method of Application
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