Hyphn Resources Limited is a content marketing agency that delivers exceptional TV, radio, digital, and experiential content that helps businesses captivate audiences. Our innovative strategies, expertise, and passion for storytelling ensure that your brand's voice is heard loud and clear across all channels. We craft narratives that resonate with your target audience and compel them to take action.
- If you live and breathe digital marketing, we want to talk to you.
- We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- You are also expected to have solid IT knowledge (frontend and backend) for the management of our website.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Planning, Implementing, managing, monitoring, and upgrading the organization’s website
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
- Responding to and troubleshooting all website issues.
- Identifying and responding to all website security breaches.
- Updating HTML, CSS and JavaScript regularly
- Handling and overseeing of all social media pages
Requirements:
- B.sc degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in online marketing and measurement
Method of Application
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