We are in search of a dynamic Digital Marketing Executive to lead our digital initiatives at Xymbolic Development Limited. This role involves creating and managing impactful online ads, implementing lead-generation strategies, and nurturing inbound leads for conversion. The successful candidate will be responsible for enhancing our online presence, optimizing visibility across digital platforms, and curating engaging content.
Responsibilities:
Develop and execute strategic online advertising campaigns.
Optimize ad performance through A/B testing and data analysis.
Monitor budgets, ROI, and key performance metrics.
Implement lead generation strategies to expand our customer base.
Utilize various digital channels for effective lead acquisition.
Work closely with the sales team to align strategies with business goals.
Develop and execute inbound marketing strategies.
Nurture leads through targeted content and engagement initiatives.
Collaborate with sales to ensure seamless lead conversion.
Enhance the company's online visibility across digital platforms.
Implement SEO strategies to improve search rankings.
Monitor industry trends and competitor activities to stay ahead.
Develop and curate engaging content for various online platforms.
Ensure content aligns with brand guidelines and resonates with the target audience.
Manage content calendars and collaborate with cross-functional teams.
Requirements:
Proven experience as a Digital Marketing Manager or similar role.
Demonstrable experience in creating and managing successful online ad campaigns.
Solid understanding of lead generation strategies and inbound marketing techniques.
Proficient in SEO, Google Analytics, and other relevant digital marketing tools.
Strong analytical and data-driven decision-making skills.
Excellent communication and interpersonal abilities.
Creative thinker with a passion for staying abreast of digital marketing trends.
