Afripoint Group Limited is a global innovative company that leverages technology to drive businesses across borders.
Summary
- Afripoint Group is seeking a creative, proactive, and results-oriented Digital Marketing Officer to join our dynamic team.
- The ideal candidate must be passionate about digital trends, skilled in data-driven marketing, and capable of executing end-to-end digital campaigns that support organizational growth.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across social media, Google platforms, and other digital channels.
- Create engaging digital content including graphics, short videos, infographics, reels, and marketing copies.
- Manage and grow the company’s social media presence (Facebook, Instagram, LinkedIn, TikTok, X, YouTube).
- Monitor website traffic, analytics, and SEO performance, and recommend strategies for improved ranking.
- Run paid advertising campaigns: Meta Ads, Google Ads, and retargeting campaigns.
- Conduct competitor analysis and stay updated on emerging digital trends and tools.
- Track campaign performance and prepare weekly and monthly digital marketing performance reports.
- Manage email marketing campaigns and lead-generation funnels.
- Engage with online communities, respond to comments/messages, and support online customer interactions.
- Collaborate with internal teams (sales, branding, communication) to achieve marketing objectives.
- Support offline marketing when necessary — activations, photoshoots, branding projects, etc.
Requirements
- Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related fields.
- 2–3 years of proven experience in Digital Marketing or Social Media Strategy.
- Strong knowledge of SEO/SEM, Google Analytics, Meta Business Suite, and social media tools.
- Ability to create digital designs (Canva or similar tools required).
- Experience in creating and managing paid ads on Meta and Google.
- Excellent writing and communication skills.
- Strong analytical mindset with the ability to interpret data and campaign insights.
- Ability to work under pressure and meet deadlines.
- Must be available for immediate resumption.
- Must reside in Ikeja or nearby areas or be willing to commute daily.
Method of Application
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