Digital Marketing Officer at Berger Paints Nigeria Plc

Berger Paints Nigeria PlcLagos, Nigeria Digital Marketing

Full Time

Founded on the 9th Day of January, 1969, Berger Paints Nig. Plc is a leader in the manufacturing, development, distribution and sale of paints and coatings to professional, Industrial, commercial and retail customers in Nigeria. We operate in 5 business segements; Decorative, Industrial coatings, Marine and Protecton coatings, Automotive/Vehicle refinishes and Wood Preservers and finishes. Our portfolio includes well known brands such as Luxol,Texcote and Superstar. The company operates its manufacturing plant and main distribution centre from Lagos Nigeria. With 18 depots, colour world centres and a countrywide distribution network of dealers/distributors in strategic locations spread throughout the country, Berger Paints Nig.Plc remains at the forefront of the paint and allied industry in Nigeria. We are committed to manufacturing and supplying quality products; towards this end we acquired and actively maintain the ISO 9001.2008 Quality Management System Certification. In 2012, Berger Paints Nig.Plc entered into a partnership arrangement with the biggest paint company in South Korea, KCC to jointly serve the Nigerian paint and coating market. The partnership will afford our customers the quality and durability that Marine and protective market have found synonymous with the KCC brands.

Job Summary

Responsible for the design and implementation of the digital strategy of the organization to increase brand value and awareness of the organization’s products using technology and also handle creative material development; Visuals, Videos and Photography.
Develops strong and innovative marketing programs and strategies to increase sales for the organization.

Roles and Responsibilities

Support the development and execution of digital marketing communications strategies
Plan digital marketing campaigns such as SEO/SEM, email, social media, in-app and display advertising
Develop strategies to grow company social media presence
Identify digital trends and derive insights to optimize spend.
Measure and report the performance of all digital marketing initiatives.
Strong analytical skills to assess customer experience across touchpoints and channels, derive insights and translate to business decision.
Collaborate with internal and external stakeholders to achieve campaign objectives
Optimize all Berger channels (social media, web, email, and others)
Content calendar development and management.
Identify relevant trends and co-opt into messaging
Monitor key online metrics and track for success.
Ensure brand consistency on all platforms
Develops and implements strategies to promote the organization’s products.
Acts as brand ambassador to promote the organization’s products both internally and externally through various digital channels.
Identifies innovative strategies to attract customers and promote the organization’s products using online marketing promotions.
Analyses data to drive campaigns for the sales and marketing teams.
Provides responses to customers to provide support and information on company products and services via all digital platforms.
Assists with the development of marketing campaigns.
Performs other tasks as assigned by the head of marketing.