DO.II Designs Ltd. focuses on furniture manufacture, interior design, space planning and turn-key remodeling projects for the high-end residential, property development, hospitality and corporate market. With over 25 years in the furniture manufacturing and interior design industry at the helm of affairs in Design Options, DO.II's founder, Ifeyinwa Ighodalo has been able to accumulate extensive experience as well as a reputation that she stands for quality, elegance and sophistication. Her unflickering passion for beautiful furniture and interiors as well as thoroughness in the execution of projects borne out of years of experience sets her and DO.II apart from her counterparts in the industry. DO.II recently won the Best Residential Designer 2012 category in the premier edition of the Interior Design Excellence Awards(IDEA).
Position Overview:
- The Digital Marketing Officer will be responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and sales.
- The ideal candidate is passionate about design, has a keen understanding of digital marketing trends, and is skilled in utilizing various online platforms to achieve business goals.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote DO.II Designs' products and services.
- Identify target audiences and create tailored marketing campaigns to reach and engage them effectively.
- Maintain a coherent and consistent look and feel for the brand in all design and brand communication materials, including engagement with vendors on logo, font, and colour usage.
- Website uploads, routine site and content maintenance and updates to ensure site aligns with business goals and objectives.
- Engage with relevant team to ensure site security, optimize loading speed, and debug pages or fix links and images.
- Design engaging and visually appealing content for digital channels, including social media, email marketing, and the company website.
- Optimize website content for search engines to improve organic search rankings.
- Plan and execute paid search campaigns to drive traffic and conversions.
- Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics and social media insights.
- Provide regular reports and recommendations for optimizing strategies based on data insights.
- Develop and implement email marketing campaigns to nurture leads and retain customers.
- Create and manage email lists, ensuring compliance with relevant regulations.
- Work closely with cross-functional teams, including sales, projects, and customer service, to ensure alignment and support for marketing initiatives.
- Carry out any other duties that may be required
Qualification and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience 2-3 years in digital marketing, preferably within the interior design or home decor industry.
Required Skill & Competence:
- Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
- Proficiency in using marketing tools, photography and graphic design software’s such as Adobe Suite (InDesign, Illustrator, Photoshop), Canva, Zoho and Microsoft Office Suite
- Understanding of digital analytics and metrics and the tools to manage and evaluate them, like Google Analytics, webmaster tools, Hubspot, Href and other relevant insight tools.
- Improve website ranking and online search results using SEO and SEM, thereby driving sales leads.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
Method of Application
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