Ibis is an international hotel company, owned by a holding company of hotels AccorHotels approximately three times the size, that is listed on the Paris Stock Exchange and was founded in 1967. The ibis opened its founding hotel in 1974 and in January 2014 the company opened the 1,000th example in Surabaya, Indonesia. Around 400 ibis Hotels are throughout France and most of the remainder are elsewhere in Europe. The hotels are generally close to city centres, airports or railway stations and offer low rates compared to many global hotel groups of comparable size.
Responsibilities
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements
- Bachelor’s degree
- Minimum of 3 years’ experience in Digital Marketing
- Experience managing PPC, SEO and Affiliate programmes
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Graphic Design Skills: Adobe Creative Suite
- Web Design Skills will an added advantage.
Requirements
- Bachelor’s degree
- Minimum of 3 years’ experience in Digital Marketing
- Experience managing PPC, SEO and Affiliate programmes
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Graphic Design Skills: Adobe Creative Suite
- Web Design Skills will an added advantage.
Method of Application
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