An institution that mobilizes capital from the public and private sectors to invest in projects, businesses and social enterprises with the intention to generate good financial returns and measurable positive social-environmental impact, as well as act as a champion to help increase awareness and confidence on the advantages of impact investing.
Overview:
- As a Digital Marketing Officer at NCDF, you will be responsible for developing and executing digital marketing strategies to promote NCDF's brand, drive lead generation, and support the marketing efforts of our portfolio companies.
- This role requires a creative and analytical mindset, with a strong understanding of digital marketing channels, including social media, email marketing, SEO, and content marketing.
- You will collaborate closely with the marketing team, investment analysts, and portfolio companies to enhance our online presence and achieve business objectives.
Key Responsibilities:
- Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation. Define clear objectives, target audiences, and KPIs for digital marketing campaigns aligned with NCDF's business goals.
- Content Creation and Management: Create engaging and relevant content for NCDF's website, social media platforms, email newsletters, and other digital channels. Collaborate with internal teams and external partners to produce high-quality content that resonates with our target audience.
- Social Media Management: Manage NCDF's social media presence across various platforms, including LinkedIn, Twitter, and Facebook. Develop content calendars, schedule posts, monitor engagement, and respond to comments and messages to foster community engagement and drive brand awareness.
- Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads, promote events, and share valuable content with subscribers. Segment email lists, create compelling email designs and copy, and analyze campaign performance to refine strategies and improve results.
- Search Engine Optimization (SEO): Implement SEO best practices to improve NCDF's website visibility and rankings on search engines. Conduct keyword research, optimize website content, and monitor website performance using analytics tools to identify opportunities for optimization and growth.
- Paid Advertising: Manage digital advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads. Develop targeting strategies, create ad creatives, set budgets, and optimize campaigns to maximize ROI and achieve marketing objectives.
- Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using web analytics tools, social media analytics platforms, and email marketing software. Provide insights and recommendations based on data-driven analysis to inform future marketing strategies.
Qualifications:
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in digital marketing, with a focus on social media, email marketing, SEO, and content creation.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage with online audiences effectively.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.
- Creative thinker with a passion for staying updated on digital marketing trends, best practices, and emerging technologies.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience in the financial services industry or working with investment funds is a plus.
Additional Information:
- This is a full-time position based in Lagos, Nigeria, onsite.
- Occasional travel may be required for meetings, events, or collaborations with portfolio companies.
Method of Application
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