Digital Marketing Officer at Quality Foods Africa

Quality Foods Africa is building quality, fast and nutritious food business, with a pan-African ambition. QFA was founded and controlled by experienced ‘on-the-ground’ investors and F&B operators. Our mission is to provide global standards of dining experience, hygiene and first class service to Africa’s consumers - We are a platform looking to assemble a diversified portfolio of internationally proven, leading quick service restaurant brands for roll-out across the continent. Our ambition is to be one of Africa’s largest and most successful multi-brand franchise operators. Africa is the next destination in quick service restaurant space. The QSR industry is in its infancy - whilst customer demand is growing in sophistication and purchasing power.

Role Description

• This is a full-time on-site role for a Digital Marketing Officer located in Lagos.
• The Digital Marketing Officer will be responsible for conducting market research, digital marketing, and social media marketing.
• They will also be responsible for supporting sales through marketing communication efforts, such as advertising and promotional programs.

Responsibilities

• Create continuous engaging content and relate offline activities in an attractive manner
• Develop and manage digital marketing campaigns
• Oversee a digital media/social media strategy
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post content (images, reels, videos, podcasts and audio content) to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns and other online campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Organize and Attend product launches and networking events 

Qualifications

• Market Research skills
• Digital Marketing and Social Media Marketing skills
• Communication skills with an emphasis on marketing communication
• Sales support experience with direct experience in advertising and promotional programs
• Excellent written and verbal communication skills
• Experience with website analytics tools (e.g., Google Analytics)
• Proficient in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Method of Application