We are a National Health Insurance Agency (NHIA)-accredited Health Maintenance Organization (HMO) that has been providing 24/7/365 quality affordable healthcare service to the public and private sector nationally since 2007.
Job Description
- Develop and execute comprehensive digital marketing strategies aligned with Sterling Health Insurance\'s overall marketing and business objectives.
- Manage and optimize all digital marketing channels, including social media (Facebook, Instagram, Twitter, LinkedIn), search engine optimization (SEO), search engine marketing (SEM/PPC), email marketing, and content marketing.
- Create engaging and relevant digital content, including social media posts, website copy, blog articles, infographics, videos, and email campaigns, tailored to the Nigerian audience and the HMO sector.
- Manage and grow the company\'s social media presence, fostering engagement and building online communities.
- Conduct keyword research and implement SEO strategies to improve organic visibility and drive website traffic.
- Plan and execute paid digital advertising campaigns (e.g., Google Ads, social media ads) to reach target audiences effectively and within budget.
- Develop and manage email marketing campaigns to nurture leads, engage enrollees, and promote relevant content and offers.
- Track, analyze, and report on the performance of digital marketing campaigns using relevant metrics (e.g., website traffic, engagement rates, conversion rates, lead generation).
- Identify trends and insights, and optimize campaigns based on data-driven decisions.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the healthcare and insurance industries in Nigeria.
- Collaborate with the marketing and sales teams to ensure alignment of digital marketing efforts with overall marketing and sales strategies.
- Manage relationships with external digital marketing agencies and vendors as needed.
- Ensure all digital marketing activities comply with relevant regulations and ethical guidelines.
- Perform other digital marketing and administrative duties as assigned.
Method of Application
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