The Milk Booster is Nigeria's foremost breastfeeding company for healthy lactation treats that increases breastmilk supply for nursing mothers. Our Company is committed to helping breastfeeding mothers overcome issues of low milk supply thereby building a healthy family.
Mission/Core Purpose of the Job:
- Assist in the planning, execution, and optimization of our online marketing efforts with a focus on raising revenue for the company.
Role/Tasks:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain all our social media presence.
- Proficiency in video capturing, editing, and graphic design tools.
- Develop engaging content across various platforms, including blog posts, social media, and video.
- Collaborate with cross-functional teams to integrate copywriting and content initiatives with broader marketing campaigns.
- Plan, execute, and optimize Google Ads campaigns to drive traffic, conversions, and brand visibility.
- Strong understanding of Instagram, Facebook, TikTok, and YouTube algorithms and best practices.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with similar brands and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
- Bachelor’s Degree in Business Management/Sales/Marketing or any other relevant field.
- Minimum of 3 years relevant experience in digital marketing.
- Proficiency in Google Trends, Google Analytics, and Keyword Planner.
- Understanding of GA4 and website tags.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong client relationship management skills.
- Experience in optimising landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong content creation and copywriting skills.
Method of Application
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