Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy. At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.
About the Role
- Our client is seeking a highly skilled Digital Marketing Officer fluent in both English and French to drive brand visibility, lead generation, and customer engagement across digital platforms.
Key Responsibilities
- Develop and execute data-driven digital marketing strategies to increase brand awareness and customer acquisition.
- Manage and optimize social media, SEO, PPC, email campaigns, and content marketing initiatives.
- Create compelling bilingual (English & French) content for websites, blogs, and social media.
- Analyze key performance metrics and generate reports to improve campaign effectiveness.
- Collaborate with design and development teams to enhance online presence and user experience.
Requirements
- Proven experience in digital marketing, preferably in the software or tech industry.
- Strong expertise in SEO, SEM, Google Ads, social media marketing, and email automation.
- Proficiency in digital marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Excellent copywriting and content creation skills in both English & French.
- Ability to work independently and execute innovative marketing campaigns.
Benefits
- Competitive salary of $1,200 net per month.
- Opportunity to work with a dynamic and innovative tech company.
- Career growth and professional development opportunities.
Method of Application
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