Digital Marketing / Social Media and Enrollment Officer at Dalewares Institute of Technology

Dalewares Institute of Technology, an Innovation Enterprise Institution (IEI), offers post-secondary education programmes leading to the award of National Diploma (ND) and Higher National Diploma (HND) in view. DIT also issues specific certificate to meet specific industry/ community needs. Dalewares Institute of Technology as an Innovation Enterprise Institution (IEI) is the outcome of the Tertiary Education Reforms initiated by the Federal Government of Nigeria and the Federal Ministry of Education in 2007.

Responsibilities

• Develop and execute digital marketing strategies to meet student enrollment targets.
• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the college and engage with potential students
• Create and implement SEO strategies to improve the college's online visibility
• Design and send email marketing campaigns to prospective students
• Develop and publish online content (blog posts, videos, etc.) to attract potential students
• Analyze digital marketing metrics and adjust strategies accordingly
• Collaborate with the enrollment team to align digital marketing efforts with enrollment goals
• Build relationships with prospective students and their families to promote the college
• Provide information and guidance to prospective students on programs and admissions
• Manage the enrollment process, ensuring a smooth and efficient experience for students
• Collaborate with faculty and staff to promote programs and build relationships with potential students
• Analyze enrollment data and adjust strategies accordingly
• Work closely with the digital marketing team to leverage online channels for enrollment growth

Key Performance Indicators (KPIs)

• Number of new student enrollments.
• Increase in website traffic and social media engagement.
• Conversion rates of prospective students to enrolled students.
• Student satisfaction ratings.

Requirements

• Candidates should possess relevant qualifications with experience.

Method of Application

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