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Role Overview:
We are seeking an experienced and results-driven Digital Marketing Specialist with expertise in affiliate marketing to join our team. As a Digital Marketing Specialist, you will be responsible for executing and optimizing our digital marketing strategies, driving traffic, and increasing conversions across all platforms. You will work closely with cross-functional teams to implement campaigns that maximize ROI and ensure long-term growth for the brand.
Key Responsibilities:
Affiliate Programme Strategy
- Develop, execute, and optimize digital marketing strategies to drive acquisition and revenue growth.
- Implement promotional campaigns across several platforms, targeting the right audience to maximize performance.
Campaign Management & Optimization
- Monitor, analyse, and adjust marketing campaigns to ensure optimal performance across all platforms.
- Use A/B testing, data analytics, and marketing automation tools to improve conversion rates and promotions` performance.
- Collaborate with the content team to create engaging materials and resources for brand promotion.
Performance Reporting & Analytics
- Provide regular reports on campaign performance and suggest strategies for optimization.
- Analyse data trends and competitors' affiliate programmes to stay ahead of industry trends.
Requirements:
- At least 3 years of experience in digital marketing, with a focus on affiliate marketing.
- Demonstrated expertise in managing and optimizing affiliate marketing programs and campaigns.
- Strong analytical skills, with the ability to derive insights and make data-informed decisions.
- Exceptional communication skills and experience in managing affiliate partnerships.
- Proficiency in digital marketing tools.
- Familiarity with SEO, SEM, and paid media strategies.
- Experience in performance-based marketing and the use of tracking tools.
Method of Application
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