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Digital Marketing Specialist at Amani Advisory

Amani AdvisoryLagos, Nigeria Digital Marketing
Full Time
Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer complete HR solutions to businesses of all sizes and in various industries.

Our client is a Nigerian Law Firm for investment and financing transactions based in Lekki, Lagos.

The ideal candidate is passionate about digital marketing strategies, has a data-driven approach, and is skilled in using various online marketing channels to drive engagement and conversions. You will play a key role in developing, implementing, and optimizing digital campaigns across different channels, including social media, email, SEO, and PPC. 

Responsibilities:

  • Plan, implement, and manage multi-channel digital marketing campaigns to support brand awareness, lead generation, and customer acquisition.
  • Build and manage WordPress websites.
  • Create, curate, and schedule content across social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand visibility and engagement.
  • Conduct keyword research, optimize website content, and manage PPC campaigns (e.g., Google Ads, Bing Ads) to improve search engine rankings and drive targeted traffic.
  • Develop, implement, and optimize email marketing campaigns, including newsletters, promotional emails, and automated email sequences.
  • Collaborate with the content team to develop engaging blog posts, articles, and other content that aligns with marketing goals and SEO strategies.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other reporting tools. Provide actionable insights to improve campaign effectiveness.
  • Update website content and landing pages using CMS platforms (e.g., WordPress), ensuring the site is optimized for performance and SEO.
  • Conduct market research to identify new trends and opportunities, analyze competitor activities, and suggest improvements to stay ahead in the industry.
  • Work closely with the creative, sales, and product teams to align marketing strategies with overall business goals.

Person Specification:

  • Bachelor’s degree in Marketing, Business, Communications, or other digital marketing qualification
  • 2-3 years of proven experience in digital marketing, with a track record of successful campaigns and measurable results.
  • Proficiency in Google Ads, Google Analytics, and social media advertising platforms.
  • Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
  • Familiarity with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.
  • Basic knowledge of HTML/CSS and content management systems (e.g., WordPress).
  • Understanding of A/B testing and conversion rate optimization (CRO) best practices.
  • Strong analytical skills and attention to detail.
  • Excellent verbal and written communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Creative thinking with the ability to generate new ideas and solve problems.

Why Join Us?

  • Competitive Salary: Commensurate with experience and industry standards.
  • Growth Opportunities: Opportunities for professional development and career advancement.
  • Work-Life Balance: Flexible work hours and remote work options.
  • Collaborative Environment: Work alongside a supportive team of legal and creative professionals.

Method of Application

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