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Digital Marketing Specialist at Cecure Intelligence Limited

Cecure Intelligence LimitedLagos, Nigeria Digital Marketing
Full Time
Cecure Intelligence Limited is a technology consulting practice that exists to help innovators build digital products using a guaranteed engagement model. We work with individuals and organisations who have a digital idea they want built and validated.

JOB RESPONSIBILITIES

  • Collaborate with the Sales team to design sales enablement resources and content such as pitch decks, presentations, slides, etc
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain the organization's social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

SKILLS AND EXPERIENCE REQUIRED

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media (Linkedin, Facebook, Twitter etc) and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • 1-2 years’ experience in Digital Marketing.

EDUCATION

  • A Bachelor’s Degree in relevant field

Method of Application

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