Digital Marketing Specialist at Earnipay

EarnipayLagos, Nigeria Digital Marketing

Full Time

Earnipay enables businesses to offer employees access to their earned salaries instantly at any time without making changes to their existing payment process.

About the job

As a Digital Marketing Specialist for Earnipay, you will play a crucial role in developing and executing strategies to enhance our online presence, engage with our target audience, and drive brand awareness, as well as customer acquisition.
This role requires an understanding of the Fintech industry, social media platforms, and a strategic approach to digital marketing.

Responsibilities

Social Media Strategy Development:

Develop and implement a comprehensive social media strategy aligned with business goals.
Identify key performance indicators (KPIs) to measure the success of social media initiatives.

Platform Management:

Manage and optimize social media platforms, including LinkedIn, Twitter, Facebook, and other relevant channels.
Ensure consistent brand messaging and visual identity across all social media profiles.

Content Creation:

Create and curate engaging, compelling and relevant content for social media platforms, including videos, and other multimedia materials.
Collaborate with content creators to align social media content with broader content strategies.
Develop a content calendar that aligns with the overall social media strategy.
Ensure content is tailored to each platform and audience segment.

Paid Social Advertising:

Plan, execute, and optimize paid social media advertising campaigns.
Monitor budgets, targeting, and ad performance to maximize ROI.

Community Engagement:

Foster a positive and interactive online community around our brand.
Engage with followers, respond to comments and messages, and encourage user-generated content.

Thought Leadership Initiatives:

Implement thought leadership campaigns on social media to position the brand as an industry authority.
Collaborate with internal experts to create and promote thought-provoking content.

Competitor Analysis:

Conduct regular competitor analysis to identify social media trends, benchmarks, and opportunities.
Leverage insights to stay ahead in the Fintech social media landscape.

Brand Messaging and Compliance:

Ensure all digital content aligns with the Earnipay’s brand messaging and visual identity.
Adhere to regulatory compliance standards in all digital marketing efforts.
Stay informed about industry-specific compliance requirements.

Analytics and Reporting:

Utilize analytics tools to track and measure social media performance metrics.
Provide regular reports with actionable insights and recommendations for improvement.

Collaboration with Marketing Teams:

Work closely with broader marketing teams to integrate social media strategies into overall marketing initiatives.
Provide social media insights to inform the development of marketing campaigns.

Stay Updated on Industry Trends:

Stay abreast of the latest trends, technologies, and innovations in both the Fintech industry and social media marketing.
Lead Generation and Conversion Optimization:
Implement strategies to generate qualified leads through digital channels.
Optimize conversion paths on the website and landing pages to maximize lead conversion.

SEO and SEM Optimization:

Collaborate with marketing team to Implement SEO strategies to improve the brand’s online visibility and search engine rankings.
Conduct keyword research and analysis to inform content creation and website optimization.

Qualifications

A Bachelor's degree in Marketing, Communications, or related field.
Proven experience in digital marketing, particularly in fintech or related industries.
Strong skills in content creation, social media management, and demand generation.
Familiarity with digital analytics and the ability to interpret and leverage data for strategic planning.
Experience with paid media advertising and SEO best practices.

Must have skills