Eunisell Chemicals is a leading global chemical and specialty fluid management company, supplying key products and solutions to a wide base of customers operating in Africa. Our Vision is continuing to bring world class solutions to a growing client base in this vibrant and challenging environment. We are Africa’s leading additive supplier and one of the biggest independent chemical companies operating in the region. Founded in 1996, we have grown to offer a full range of technical service to complement our wide range of speciality products. We will continue to invest and expand our services to the wider region and a deeper customer base.
Role Overview
- The Digital Marketing Specialist will play a key role in enhancing Eunisell’s online presence, driving brand visibility, and supporting lead generation across digital channels.
- The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies that align with Eunisell’s business goals and brand identity.
Key Responsibilities
Digital Strategy & Execution:
- Develop, implement, and manage Eunisell’s digital marketing campaigns across platforms (website, LinkedIn, Instagram, X, Facebook, YouTube, and Google).
- Ensure brand consistency across all digital touchpoints and campaigns.
- Plan and execute content calendars, digital campaigns, and paid advertising (PPC, display, retargeting, etc.).
- Promote the company’s products and create sales leads through digital platforms
- Build brand awareness across the company’s owned and paid digital media
- Engage potential and existing clients and consumers across all digital channels
Content Development & Management:
- Collaborate with internal teams to produce engaging digital content (posts, videos, blogs, newsletters, infographics, etc.).
- Manage the company’s website and ensure content is optimized for SEO and user experience.
- Monitor and improve web traffic metrics and conversions.
Analytics & Reporting:
- Track, analyze, and report on campaign performance and ROI using tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager.
- Provide actionable insights and recommendations to optimize campaigns and drive engagement.
Email & Automation;
- Design and execute targeted email marketing campaigns and newsletters.
- Manage CRM tools and marketing automation platforms to nurture leads and improve customer engagement.
Innovation & Brand Engagement:
- Stay updated on digital trends, tools, and best practices in the B2B and industrial marketing space.
- Identify opportunities for digital innovation to strengthen Eunisell’s competitive advantage.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years’ experience in digital marketing, preferably in a B2B or industrial environment.
- Proven experience with SEO, SEM, Google Ads, social media marketing, and web analytics.
- Strong understanding of content marketing and lead generation strategies.
- Proficiency with design and digital tools (e.g., Canva, Adobe Suite, WordPress, Mailchimp, HubSpot, Google Analytics).
- Excellent communication, analytical, and organizational skills.
- Creative mindset with attention to detail and brand tone consistency.
Key Competencies:
- Strategic thinking and creativity
- Strong analytical and reporting ability
- Excellent writing and visual communication skills
- Adaptability and initiative
- Team collaboration and project management.
Method of Application
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