Tertiary level education forms the bedrock of high level manpower development in any nation. This highlights the need for a qualitative education at this level. There is a dearth of instructions and infrastructure to cater for the needs of our ever increasing number of secondary school leavers. This has made it imperative for the private sector to take initiatives in the areas of providing tertiary education, especially for an organization that has a track record in providing high quality education. The Nigerian Turkish International College started with humble beginnings in September 1998. The school opened with 23 students on a rented site at Cairo Street, Wuse 2, Abuja. Like an acorn, the NTIC has proliferated into a network of schools located in Abuja, Kano, Kaduna, Lagos, Ogun and Yobe States. This phenomenal growth is attributable to the quality of Education obtainable in the NTIC Group of Schools. It is against this background that the parents and students of the NTIC have mounted pressure on the Management to establish a university that will carry on the tradition of the NTIC at the tertiary level. In response to this, the parent company of the NTIC (SURAT Nigeria Ltd) came up with the idea of having a world class university in Abuja. This is how the Nigerian Turkish Nile University was born.
We are currently looking to engage a highly competent and result-oriented Digital Marketing Specialist with strong personal & professional integrity to join our dynamic workforce.
Responsibilities
The Digital Marketing Specialist will be responsible for developing and executing robust digital marketing strategies to amplify Nile Digital Business brand visibility and enhance conversion rate, overseeing key initiatives including SEO, SEM, social media campaigns, email campaigns, lead generation and lead nurturing across the funnel.
He/she is expected to;
- Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Lead a team of digital marketing professionals, overseeing activities related to lead management, nurturing, and conversion optimization while also providing guidance, mentoring, and fostering a collaborative environment.
- Design, execute and oversee targeted campaigns across various digital channels, including social media, email, SEO, and paid advertising, to generate and qualify leads.
- Utilize marketing automation tools to streamline lead management processes and enhance efficiency.
- Collaborate with the Sales teams to align marketing strategies with lead conversion objectives and revenue targets.
- Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of lead generation initiatives and optimize campaigns accordingly.
- Develop and execute comprehensive digital marketing strategies to drive online visibility, traffic, and conversions.
- Analyse, performance metrics and implement data-driven optimizations to achieve marketing goals.
- Collaborate with cross-functional teams to ensure the alignment of digital marketing initiatives with overall business objectives.
- Stay updated on industry trends and emerging digital marketing technologies, recommending innovative approaches to enhance the company's online presence.
Qualification & Experience
- The candidate must have a minimum of bachelor’s degree in marketing, business, or a related field. A master’s degree is advantageous.
- Minimum of 4 years’ cognate experience in a related role.
- Data-driven mindset and creative thinking.
- In-depth knowledge of digital marketing.
- Strong team management and leadership skills.
Method of Application
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