Founded in 2009, Nile University is a private multidisciplinary university based in Abuja, and a proud member of Honoris United Universities since 2020. Nile University currently has over 40 undergraduate programmes and more than 50 postgraduate programmes spread across eight best[1]in-class faculties, in the College of Health Sciences, Law, Science, Computing Studies, Engineering, Environmental Sciences, Management Sciences, and Arts & Social Sciences.
We are currently looking to engage a highly competent and result-oriented Digital Marketing Specialist with strong personal & professional integrity to join our dynamic workforce.
Responsibilities
The Digital Marketing Specialist will be responsible for developing and executing robust digital marketing strategies to amplify Nile Digital Business brand visibility and enhance conversion rate, overseeing key initiatives including SEO, SEM, social media campaigns, email campaigns, lead generation and lead nurturing across the funnel.
He/she is expected to;
- Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Design, execute and oversee targeted campaigns across various digital channels, including social media, email, SEO, and paid advertising, to generate and qualify leads.
- Utilize marketing automation tools to streamline lead management processes and enhance efficiency.
- Collaborate with the Sales teams to align marketing strategies with lead conversion objectives and revenue targets.
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of lead generation initiatives and optimize campaigns accordingly.
- Champion digital marketing strategies to drive online visibility, traffic, and conversions.
- Analyze performance metrics and implement data-driven optimizations to achieve marketing goals.
- Collaborate with cross-functional teams to ensure the alignment of digital marketing initiatives with overall business objectives.
- Stay updated on industry trends and emerging digital marketing technologies, recommending innovative approaches to enhance the company\'s online presence.
- Manage and optimize search engine optimization (SEO) strategies to improve organic search visibility
Qualification & Experience
- A bachelor’s degree in marketing, business, or a related field. A master’s degree is advantageous.
- Minimum of 4 years’ cognate experience in a related role.
- Data-driven mindset and creative thinking.
- In-depth knowledge of digital marketing.
- Strong team management and leadership skills
Method of Application
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