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Digital Marketing Specialist at Pinnah Foods

Pinnah FoodsLagos, Nigeria Digital Marketing
Full Time

Pinnah Foods Limited is a restaurant chain with 6 outlets operating in the city of Lagos.

Responsibilities

  • Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy.
  • Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance.
  • Create, publish and share engaging content (original text, photos, videos, etc) for use on social media. • Translate brand elements into plans for digital marketing strategies.
  • Analyse market trends and identify new opportunities for digital marketing.
  • Create and plan monthly social media calendar - for review and approval of management.
  • Set up and optimize company pages within each digital platform to increase the visibility of social content.
  • Ensure that all communications are consistent with our brand identity across all digital channels.
  • Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability
  • Ensure the business is up to date with the latest social media best practices and technologies
  • Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy.
  • Implement advertising/promotional campaigns and profitable positioning strategies.
  • Manage SEO/SEM and marketing database.
  • Handling and monitoring of all website and whatsapp orders.
  • Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner.
  • Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.

Qualifications

  • BA / B.Sc Degree in Marketing, Communications or relevant field (desirable).
  • 2+ years' experience in a similar role.
  • Excellent verbal and written communication skills.
  • Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
  • Avid story teller with excellent verbal and written communication skills.
  • Demonstrable experience in social media marketing.
  • Photo and video editing experience.
  • Vibrant and outgoing personality.
  • Technological savvy with understanding of how technology can be deployed to boost marketing activity.
  • A keen interest in food and/or desserts is highly desirable.

Method of Application

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