We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we support our ventures from startup to scale to exit, giving them access to the global networks and services they need to grow. This support is bolstered by the innovative partnerships we forge with big businesses. Our digital expertise helps our ventures be more agile, while our partners’ global scope helps them scale faster.
Softhills is a fast-growing e-commerce technology company that specialize in health & wellness, beauty & skincare, fitness, home goods, and tech-driven e-commerce solutions.
We are looking for a results-driven Digital Marketing Specialist to lead our online growth, drive customer acquisition, and optimize marketing campaigns across multiple platforms.
Role Overview
As a Digital Marketing Specialist at Softhills, you will be responsible for developing and executing high-performing digital marketing strategies. Your goal is to increase brand awareness, drive sales, and maximize ROI through paid advertising, social media, SEO, and email marketing.
Key Responsibilities
Paid Advertising & Performance Marketing
- Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
- Optimize ad budgets and strategies for maximum return on ad spend (ROAS).
- Track and analyze ad performance using Google Analytics & Meta Business Suite.
- Implement retargeting strategies to boost conversions.
Social Media Growth & Content Strategy
- Develop and execute social media content plans to grow brand presence.
- Work with content creators and designers to create engaging posts, videos, and reels.
- Manage influencer partnerships and brand collaborations.
- Monitor engagement, followers, and community interactions.
Website Optimization & SEO
- Oversee SEO strategies to improve organic traffic and search rankings.
- Ensure a seamless shopping experience through optimized product pages and landing pages.
- Track website performance and conversion rates.
Email, WhatsApp & SMS Marketing
- Plan and execute email campaigns for customer retention, abandoned cart recovery, and promotions.
- Set up marketing automation for lead nurturing.
- Track open rates, click-through rates, and customer engagement.
Data Analytics & Performance Tracking
- Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
- Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
- Provide weekly and monthly reports on campaign performance and business impact.
Requirements & Qualifications
Education & Experience:
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years experience in digital marketing (preferably in e-commerce).
Technical Skills:
- Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
- Knowledge of SEO, email marketing, content marketing, and social media strategy.
- Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp, and Shopify/WooCommerce.
Soft Skills:
- Analytical mindset – Ability to interpret data and optimize campaigns.
- Creative thinker – Ability to develop engaging marketing campaigns.
- Strong leadership skills – Ability to manage teams and collaborate cross-functionally.
- Excellent communication and teamwork skills.
Why Join Softhills?
- Work with a fast-scaling e-commerce company with global reach.
- Hands-on experience with digital marketing in multiple industries.
- Be part of a data-driven and innovative team.
Method of Application
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