Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Sproxil Defenderâ„¢ technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil Defenderâ„¢ is touted as the most-widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.
Description
- We are looking for an experienced Digital Marketing Specialist to enhance our brand presence and drive lead generation.
Responsibilities
- Design all marketing materials, website content, publications, blog posts, and newsletters.
- Check for accuracy and ensure adherence to the organization’s brand architecture
- Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts, and other public relations activities
- Prepare marketing budgets for leads generation and related marketing activities;
- Create cost-effective campaigns for the company using digital marketing tools;
- Design and implement impactful lead generation campaigns, qualify leads, and transfer them to the sales team
- Ensure a consistent look and feel across all Sproxil's public marketing channels that adhere to our branding and style guidelines
- Perform industry and market research to support the sales team's efforts, sharpen lead generation campaign focus, and improve lead-to-opportunity conversion yield.
Requirements
- Degree in Marketing, Mass Communication or a related discipline
- Minimum of 3 years of experience in digital marketing
- Proven experience running Google Adwords campaign
- Experience running B2B email marketing campaigns
- Experience running LinkedIn advertising campaigns
Method of Application
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