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Digital Media Buyer & Planner at Interactive Communications

Interactive CommunicationsLagos, Nigeria Digital Marketing
Full Time
We mobilize resources to apply design experience, storytelling, innovation and technology driven by our desire to create meaningful digital experiences for you. Our work ethic is inspired by a genuine need to help our clients foster meaningful relationships with their audience. If you ask around you’ll hear that, "we are a Digital Media Communications Agency focused on building vibrant user communities for brands across platforms of engagement and interaction”. If you ask us; "we are Matchmakers” and that’s the whole truth.

Job Overview

  • The Digital Media Buyer and Planner Executive will develop effective media buying strategies, participate in media planning to identify target audience, and craft effective campaigns.
  • The ideal candidate will ensure that ads reach the target audience through the right channels at optimal cost.

Key Responsibilities

  • Multi-Brand Strategy Development: Attend strategy sessions, craft, and execute paid ads strategies to achieve set goals and desired results.
  • Campaign Management: Set up, manage, and optimize paid campaigns. 
  • Keyword Optimization: Conduct thorough keyword research and optimize campaigns for best performance.
  • ROI Focus: Continuously track, analyze, and report on campaign performance, ensuring a high return on investment.
  • Market Trend Analysis: Stay informed about market trends and adapt campaigns based on shifting consumer behaviors.
  • Collaboration with Team: Work closely with other marketing team members to ensure a cohesive approach across digital platforms.
  • Collaborate with the internal team in strategy planning, research, and campaign executions.
  • Analytics: Proficiency in Google Analytics, Google Tag Manager, and the ability to draw data-driven insights.
  • Campaign Tracking: Ability to track digital campaign performance, analyze the effectiveness of digital campaigns, and prepare comprehensive reports. 

Qualification & Experience 

  • Minimum of 2 years experience as a digital Media Buyer/Planner
  • Campaign Optimization: At least 1 year experience in Google and META ads
  • Agency experience is highly desirable

Method of Application

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