Carnation Media Limited is a dynamic, innovative company registered to provide digital media solutions and professional recruitment services across Northern Nigeria. Established with a vision to transform communication, branding, and workforce development in underserved regions, Carnation Media bridges the gap between talent and opportunity through creative media and strategic human resource engagement. We are committed to empowering communities, building reputations, and delivering results through modern technology, compelling content, and people-centered hiring solutions.
Job Summary
We are seeking a results-driven and innovative Digital Media Manager to lead our digital strategy, manage content creation, and drive engagement across all digital platforms. The ideal candidate will play a central role in enhancing our digital footprint, promoting our services, and building our brand across the media and recruitment sectors.
Key Responsibilities
- Design and execute digital media strategies to support CARNATION’s marketing, branding, and recruitment goals.
- Manage all digital channels including the company website, social media platforms, blogs, and newsletters.
- Oversee development of engaging multimedia content, including videos, graphics, and storytelling campaigns tailored to diverse Northern audiences.
- Coordinate digital campaigns to promote media projects, client services, job opportunities, and community-based initiatives.
- Plan and manage paid advertising on Google, Facebook, LinkedIn, and other platforms.
- Track digital marketing performance and generate regular analytics reports to guide strategy and ROI.
- Lead SEO/SEM efforts and drive organic traffic growth.
- Collaborate with the recruitment and media teams to integrate digital marketing into broader business goals.
- Monitor online presence, respond to audience engagement, and manage reputation on digital platforms.
- Ensure all digital content is culturally appropriate, inclusive, and aligns with CARNATION's values.
Qualifications
- Bachelor’s degree in Digital Marketing, Mass Communication, Media Studies, or a related field.
- Minimum of 3 years’ experience in digital media, marketing, or content strategy.
- Strong knowledge of SEO, social media management, paid ads, and content creation.
- Proficient in tools such as Google Analytics, Meta Business Suite, Canva, Mailchimp, WordPress, and Adobe Creative Suite.
- Excellent written and visual communication skills.
- Knowledge of the media and recruitment landscape in Northern Nigeria is a strong advantage.
Preferred Attributes
- Creative thinker with a passion for digital storytelling and audience engagement.
- Strong organizational and project management skills.
- Experience managing campaigns in multi-lingual or multicultural contexts.
- Ability to work independently and as part of a collaborative team.
Method of Application
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