Digital Senior Research Officer (Nigeria) at BBC Media Action

BBC Media Action’s communication projects are rooted in local people’s experiences and understanding. Our extensive research programme - called "world class” by the UK government’s Department for International Development (DFID) - provides insight into audiences’ lives to ensure that our projects reflect their needs and circumstances. We also use our data to monitor how effectively our programmes engage people and stimulate change; lessons learned are then built into future projects. To share our findings and learning as widely as possible, we publish policy and research reports and briefings to inform communication for development practitioners and policy-makers. Since we are not funded by the licence fee, none of this work would be possible without the backing of our generous donors - governments, foundations, corporations and individuals. In Nigeria, BBC Media Action run a number of multiplatform and capacity-strengthening projects including health radio shows tackling maternal and neonatal health, HIV and AIDS and pneumonia and diarrhoea. A long-running radio drama and magazine shows in both Hausa and Pidgin English address governance issues.

Job Purpose

• The BBC Media Action office in Nigeria is looking for a Digital Senior Research Officer to support the timely and efficient implementation of all aspects of research for a BBC Media Action reproductive health project in northern Nigeria.
• Working closely with the Research and Data Manager, the Digital Senior Research Officer will conduct research aimed at understanding digital audiences and advancing understanding and management of digital metrics, as well as the measurement of the impact of digital outputs on the project.
• The role will report to the Research and Data Manager and work closely with the Head of Research and Learning.
• The position is based in Abuja and will require travel to other states within the country.

Main Duties and Responsibilities

• Work closely with other project digital /social media partner(s) to use social listening and track social media analytics to understand reach and engagement of project outputs. This will include working with the social media agency to use AI to identify proxies for indicators to track digitally.
• Pre-test and user test digital products including conducting AB testing of social media output; testing Mobile phone IVR output with audience segments; and tracking mobile data 
• Undertake, and support the project to design and undertake social media /digital research and analysis that will help to understand audiences’ uptake of project outputs, to support continuous development and dissemination of media and communication products.
• Support the design, development, and implementation of an improved system of data analytics, segmentation, and visualisation using existing social media data and other digital data collected on the project.
• Support and mentor other research and project team members to use such systems of data analytics set up.
• Conduct analysis of social media/digital data sets and communicate insights of such datasets in a simple and intuitive format for all stakeholders, supporting interpretation and utilisation of the findings, working in partnership with project teams to deliver such analysis.
• Support the team to design and conduct innovative digital research to inform and understand the impact of digital outputs.
• Communicate complex technical ideas using non-technical language to a wide range of audiences from community/grassroot activity partners, media partners, production staff/creative teams and development practitioners.
• Work closely with the Research and Data Manager and other relevant teams to ensure that all research activities are designed with safeguarding in mind, and that research design web analytics) and using these to provide useful insights to project delivery/production teams.

Requirements

• Minimum of a First Degree in the Social Sciences, Health Sciences, Behavioural Sciences, the Humanities or any other relevant field.
• Strong experience of supporting others in data analysis.
• Ability to speak and write one or more of the following Nigerian languages: Hausa, Yoruba and / or Igbo.
• documents and tools reflect this. Participate in relevant mandatory training on Safeguarding and Respect at Work and implement these within all aspects of work.
• Perform any other duties that may be assigned.

Required skills, knowledge and experience:

• The Digital Senior Research Officer will have experience conducting digital research and using AI to analyse digital data effectively.
• Good knowledge of quantitative and/or qualitative research techniques (gained ideally through experience of digital and social research across different populations and contexts and across any of media, governance, health and resilience sectors), making sure they are fit for purpose and of value.
• Understanding of or experience of working with AI, machine learning and chat bots.
• Strong skills in analysis, visualisation and interpretation of data. Skills in some or all of the following are a great benefit: statistical modelling tools (e.g. SPSS, R, Python, STATA), data visualisation tools (e.g., Tableau, Power BI) and/or social listening tools (e.g., Brandwatch, Meltwater, CrowdTangle/Meta Content Library).
• Skills and experience in using digital research approaches to monitor and evaluate the impact of social media or digital media interventions.
• Excellent skills in communicating complex data and insights to a range of stakeholders (including non-researchers and those whose first language is not English) in non-technical, creative and engaging ways – translating theoretical research into practical applications.
• Strong digital research experience, including conducting research to understand digital media usage, analysing social media data (such as social listening, sentiment analysis, and/or network analysis), and reporting on/visualising social media metrics and working with others to interpret them.
• Experience monitoring trends in digital media usage, particularly among youth audiences.
• Existing knowledge of emerging digital media usage trends in markets where BBC Media Action works desirable.
• Experience and understanding of applying and training others to use social media analytics and social listening tools (e.g., Brandwatch, Meltwater, CrowdTangle/Meta Content Library.

Method of Application

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