The African Development Bank Group (AfDB) is a multilateral development finance institution established to contribute to the economic development and social progress of African countries. The AfDB was founded in 1964 and comprises three entities: The African Development Bank, the African Development Fund and the Nigeria Trust Fund. The AfDB’s mission is to fight poverty and improve living conditions on the continent through promoting the investment of public and private capital in projects and programs that are likely to contribute to the economic and social development of the region. The AfDB is a financial provider to African governments and private companies investing in the regional member countries (RMC). While it was originally headquartered in Abidjan, Côte d'Ivoire, the Bank's headquarters moved to Tunis, Tunisia, during the civil war in Côte d'Ivoire.
Position Number: 50092362
Position Grade: PL2
The Complex
- The President plans, supervises and manages the business of the Bank Group.
- Under the direction of the Boards of Directors, the President conducts the business of the Bank and the African Development Fund and manages operations and activities in accordance with the Agreements establishing the African Development Bank and the African Development Fund.
- The President supervises several Departments and Units including Office of the President (PRST); Independent Development Evaluation Department (IDEV); Office of Integrity and Anti-Corruption (PIAC); Independent Recourse Mechanism Department (BIRM); Secretariat to the Sanctions Appeals Board (BSAB); Administrative Tribunal (BATR); Office of the Auditor General (PAGL); Group Risk Management Function (PGRF); Office of the General Counsel and Legal Services (PGCL); Communication and External Relations Department (PCER); Security Unit (PSEC); Ethics Office (PETH) and Office of the Secretary General and General Secretariat (PSEG).
The Hiring Department
- The Department of Communication and External Relations (PCER) develops and implements all aspects of the African Development Bank’s internal and external communication strategy.
- It promotes, projects and protects the Bank’s institutional reputation as Africa’s leading development finance institution and a global thought leader by showcasing institutional accomplishments, projects, beneficiary impact, and the Bank’s critical role in Africa’s economic and social development.
- The team creatively develops relevant information, editorial and creative content for the Bank’s website and intranet, digital media, social media, multimedia, branding, media releases, publications, and events; provides senior management with advisories on reputational issues; and strategically provides all internal and external stakeholders with an understanding of how the Bank is Making a Difference.
The Division
- The Editorial and Media Relations Division supports and implements the department’s internal and external communication goals and objectives by overseeing, developing, planning, preparing, and supporting institutional communication and information.
- This includes editorial content for digital and print publications, media advisories and releases, the Bank’s website and Intranet, social media, and stakeholder engagement teams.
- The Editorial and Medial Relations Division strategically provides internal and external stakeholders with timely and relevant information and content, and an understanding of the Bank’s role, activities, and impact.
- The overall goal of the Division is to strategically and creatively enhance the Bank’s visibility.
The Position
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Under the general guidance and supervision of the Director of Communication and External Relations (PCER) and in close collaboration with other senior members of the department, the Manager for the Editorial and Media Relations Division guides the development, planning and distribution of relevant editorial content across multimedia and communication platforms, providing social media guidance, and contributions to branding and stakeholder engagement activities.
Key Functions
Manage Editorial Content and Media Relations:
- Oversee the day-to-day development and production of timely, relevant and engaging editorial content and information related to the Bank’s activities, projects, development impact, and the Bank’s knowledge and business events.
- Support the development and publication of editorial content for internal and external communication platforms including the Bank’s external website, Intranet, digital screens, social media, digital and print publications.
- The incumbent serves as the resident senior editor responsible for ensuring the accuracy and quality of all departmental editorial content.
- Develop strategic relationships with domestic, regional and global media organisations and social media influencers.
- Monitor and analyze media/social media coverage of the Bank’s activities and initiatives and provide timely advise on emerging media issues or potential risks and provide appropriate responses.
- Organize relevant media-engagement and management training sessions for senior management.
- Ensure the strategic planning and development of communication plans for the Bank’s key and flagship events.
Manage Editorial, Social Media and Media Relations team:
- Manage and motivate staff and teams to provide efficient and high-quality services
- Set realistic staff and individual performance goals with clear delivery timelines.
- Provide project updates, logistical recommendations, and manage client relationships.
- Work closely and collaboratively on a day-to-day basis with other Divisional Managers and staff to promote teamwork and achieve departmental goals and objectives.
- Promote and facilitate relationships with complexes, departments, country and regional offices.
- Maintain high standards of professional integrity and respect in a multi-cultural environment.
- Provide Director of Communication with executive level weekly and monthly reports.
- Perform other duties as may be assigned from time to time.
- Ensure continuous development of staff and consultants in the team.
Support and implement internal and external communication strategies
- Work closely and collaboratively on a day-to-day basis with the Director of Communication, other Division Managers and staff to achieve communication effectiveness, a collaborative team spirit and positive bank-wide client relationships.
- Actively develop editorial content for website, intranet, social media and mobile apps.
- Actively support website, Intranet and social media content providers to ensure editorial accuracy and high standards of communication excellence.
- Oversee the production and development of relevant digital and print publications, with support from other PCER Divisional Managers.
- Work closely with complexes and departments including regional and country offices to ensure editorial accuracy and high standards of communication.
- Support and implement relevant Bank-wide internal and external communication strategies that meet and align with organizational objectives and needs. Measure the effectiveness of internal and external communication messages and channels and provide recommendations to review and amend strategies as appropriate. Provide guidance to internal clients and help translate ideas into effective messages.
- Liaise with the Bank’s other departments to ensure there is consistency and sharing of best practice and avoid duplication of effort.
- Oversee internal communication responses to crisis situations, advising and working with relevant stakeholders to ensure the situation is effectively managed.
Promote a dynamic, informed and responsible press and media in Africa:
- Support the development of a robust, dynamic, responsible and informed press and media in Africa.
- Organise forums, workshops, policy dialogues and capacity building sessions to promote regional economic and social development, public interest in and an understanding of the Bank’s policies, programmes, projects and impact.
- Facilitate media access to public information. Promote regional and global media participation in key bank events.
Competencies (Skills, Experience, and Knowledge)
- Hold at least a Master’s degree in Communication, Broadcasting/print/digital Journalism, Public Relations, Development Studies, Business/Economics, or a related field.
- Have a minimum of eight (8) years of proven and relevant media or communication, public relations, or stakeholder engagement experience of which three (3) years should be at managerial or supervisory level with a corporate, non-profit or multilateral development organization, with demonstrated performance excellence, creativity, and stability; as well as a sustained commitment in previous position(s).
- Exceptional verbal, written and interpersonal communications skills; ability to provide clear/concise presentations in English and French.
- A portfolio showcasing professional writing competence with excellent digital production and social media skills.
- Strong management skills with the ability to inspire and drive change.
- Exceptional attention to detail with a track record of results delivery, innovation and excellence.
- Excellent client-orientation that anticipates needs and ensures best possible service and practice.
- Highly developed analytical and problem-solving skills.
- Strong editorial judgement and decision making based upon a clear understanding of the Bank’s strategy and communication objectives.
- Effective planning and organisation skills to multitask and deliver to tight deadlines.
- Ability to maintain high levels of confidentiality, professional integrity, and respect in a multicultural environment.
- Competence in the use of media monitoring software and standard Microsoft Office applications including Word, Excel and PowerPoint.
Method of Application
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