Since our inception, SENCE has been totally focused on building a strategic, quality consulting practice. We are committed to helping SMEs succeed in a challenging and tasking environment by providing them with the support they need to survive and grow. Our business strategy is 'friendly interaction' and 'convenience' because as challenging as doing business in Nigeria is, it is even more challenging for the small business owner who has difficulty finding the resources they need to succeed. Our role is to make it convenient for them to find solutions to their problems and provide a friendly shoulder to lean on, on their journey to success. Our main area of expertise is HR consulting and over the years we have built a steady clientele of discerning SMEs. We understand the challenges of running a business in Nigeria and therefore offer solutions that are drawn from our experience and exposure. We are very skilled in the following areas; 1. Outsourcing of HR staff/Temporary Staff 2. Developing HR structures 3. Recruitment of professional staff up to the CEO level. 4. Training 5. Staff and career counselling 6. Advisory
Job Summary:
- The Digital Marketer will manage and optimize paid digital campaigns to boost brand visibility, website traffic, and online sales. The role focuses on fashion consumers and requires expertise in Meta (Facebook & Instagram), Pinterest, and Google Ads, alongside strong knowledge of eCommerce funnels.
Key Responsibilities:
- Plan, execute, and optimize ad campaigns across Facebook, Instagram, Pinterest, and Google Ads.
- Conduct audience research, A/B testing, and retargeting to maximize ROI.
- Monitor campaign performance and provide regular reports.
- Manage ad budgets and forecast campaign outcomes.
- Oversee website updates, performance, and user experience.
- Manage product listings, promotions, and eCommerce metrics.
- Collaborate with creative and sales teams to align campaigns with brand goals.
- Stay updated on fashion trends, digital innovations, and consumer behavior.
Requirements:
- 5+ years managing paid campaigns on Meta, Google Ads, and Pinterest.
- Strong analytical skills with tools like Google Analytics & Meta Business Suite.
- Solid knowledge of eCommerce funnels and customer journey mapping.
- Experience in fashion, beauty, or lifestyle brands (preferred).
- Proficiency in copywriting, A/B testing, and Shopify (advantage).
- Detail-oriented, creative, and results-driven.
Method of Application
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