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- A leading B2B lead generation agency operating on a retainer-based model is seeking an innovative B2B Cold Outbound Email Marketing Manager.
- This role is vital for crafting and optimizing outbound email strategies that engage and convert high-quality leads for both our agency and our clients.
Key Responsibilities:
- Cold Email Copywriting: Craft compelling email content tailored to the target audience, focusing on engaging potential leads through clear and persuasive communication.
- Email Strategy Development: Design comprehensive email marketing strategies emphasizing lead nurturing and conversion optimization, devoid of hands-on campaign setup.
- List Segmentation and Targeting: Segment email lists effectively to ensure messages are personalized and targeted, maximizing engagement and improving response rates.
- A/B Testing: Implement rigorous A/B testing to refine various elements of email campaigns, aiming to enhance metrics such as open rates, click-through rates, and overall conversions.
- Collaborative Content Creation: Collaborate closely with the team to create compelling email narratives that resonate with potential leads.
- Analytics and Reporting: Monitor and analyze email campaign performance, using insights to guide and improve future strategy.
Qualifications:
- Email Marketing Experience: Demonstrated success in email marketing, particularly in B2B lead generation and cold outbound campaigns.
- Proficiency in Email Strategy Tools: Deep understanding of email marketing tools focused on strategy and analysis, rather than technical email setup.
- Data-Driven Approach: Strong analytical skills to assess marketing metrics and adapt strategies effectively.
- Communication Skills: Exceptional written communication skills for crafting clear and persuasive email content.
- Attention to Detail: Meticulous attention to the nuances of email strategy and content creation.
- Team Collaboration: Ability to work effectively both independently and within a team environment.
Method of Application
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