We’re a health insurance company that acts like a technology company. We’re using software, data science and telemedicine to make health insurance more affordable, easier to access and more of a delightful experience
As the Email Marketing Manager, you will lead our email marketing initiatives from conception to execution. You’ll be responsible for developing and implementing campaigns that resonate with our customers, increase retention, and drive sales. Your creative ideas and deep understanding of customer engagement will be essential in promoting our brand and ensuring strong customer relationships.
What you'll do
- Develop, execute, and optimize end-to-end email marketing strategies.
- Grow and segment our email database for targeted campaigns.
- Design and implement direct email marketing campaigns aligned with company goals.
- Write and proofread engaging newsletters with clear, grammatically accurate content.
- Ensure mobile-friendly email templates and optimize layouts.
- Enhance templates with graphics, personalization, and advanced features.
- Collaborate with cross-functional teams to ensure consistent messaging.
- Analyze campaign performance, providing actionable insights for improvement.
- Report on revenue generated from email marketing efforts.
Requirements
- BSc or master’s degree in marketing, Communications, or a related field.
- 5+ years of experience in email marketing or digital marketing.
- Strong project management and copywriting skills.
- Proficiency with email marketing tools, HTML, and CMS.
- Experience with marketing automation technologies (e.g. HubSpot, Mailchimp).
- Analytical mindset with a solid understanding of SEO/SEM and Google Analytics.
Method of Application
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