Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
The Email Marketing Specialist will manage Crescita Solutions’ email campaigns, from content creation to automation and performance analysis. This role requires a strong grasp of audience segmentation, customer journeys, and engagement strategies. The specialist will be responsible for crafting compelling email flows that drive conversions, nurture leads, and build long-term customer loyalty.
Key Responsibilities
- Plan, design, and execute email campaigns for clients and internal initiatives.
- Segment audiences and tailor messaging for personalized engagement.
- Optimize open rates, click-through rates, and conversion rates through testing.
- Integrate email marketing with CRM systems to support lead nurturing.
- Track performance metrics and generate actionable insights for improvement.
- Stay updated on email deliverability best practices and compliance (GDPR, CAN-SPAM).
Requirements
- Proven experience with email marketing tools such as Mailchimp, HubSpot, or Klaviyo.
- Strong copywriting and storytelling skills.
- Analytical mindset with experience in A/B testing.
- Knowledge of CRM integrations and customer journey mapping.
Working Conditions & Benefits
- Flexible remote work environment.
- Opportunity to lead and execute email marketing strategies for diverse Pan-African and international clients.
- Access to premium tools (HubSpot, Mailchimp, Klaviyo, ActiveCampaign) to streamline campaigns and analytics.
- Exposure to cross-functional teams including SEO, content, paid ads, and design, fostering holistic growth.
Method of Application
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