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Email Marketing Specialist at Project Growth

Project GrowthNigeria Digital Marketing
Full Time
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!

  • This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.

Key Responsibilities:

Campaign Development and Execution

  • Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
  • Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

Segmentation and Personalization

  • Segment audiences based on behavioral and demographic data to tailor messaging.
  • Utilize dynamic content and personalization techniques to increase engagement and CVR.

Data Analysis and Reporting

  • Monitor and analyze campaign performance using key metrics.
  • Provide regular reports on campaign effectiveness and make recommendations for improvement.

Lifecycle Marketing Strategy

  • Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
  • Identify opportunities for targeted campaigns at different stages of the customer journey.

Testing and Optimization:

  • Implement A/B testing to improve campaign performance.
  • Continuously optimize messaging, targeting, and timing to maximize results.

Compliance and Best Practices:

  • Ensure all campaigns comply with legal regulations and industry best practices.
  • Stay updated on emerging trends in email and SMS marketing.

Qualifications:

  • 2+ years of relevant experience
  • Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
  • Familiarity with Google Analytics or similar analytics tools
  • Knowledge of HTML and CSS for email marketing is a plus
  • Strong analytical and critical thinking skills
  • Strong project management skills, organizational skills, and a keen attention to detail

Method of Application

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