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Google Ads Grants Specialist at SnappyCX

SnappyCXNigeria Digital Marketing
Full Time
We are a leading company specializing in omnichannel customer support, committed to delivering top-quality customer experiences at affordable prices. With a team of passionate professionals dedicated to your product and brand, we utilize advanced metrics and tools to ensure maximum efficiency throughout the customer support journey.

 

Position Overview:

  • We are seeking a highly skilled Google Ad Grants Specialist with proven experience managing and optimizing Google Ad Grants accounts for nonprofit organizations. This role requires a deep understanding of the unique policies, limitations, and strategic nuances of the Ad Grants program. The ideal candidate will know how to fully leverage the $10,000 monthly ad credit, delivering meaningful results and mission-aligned visibility for our organization.
  • This is not a typical Google Ads role — we're looking for someone who understands nonprofit advertising from the ground up and can manage campaigns with precision, strategy, and creativity.

Key Responsibilities:

  • Manage and optimize Google Ad Grants campaigns, ensuring compliance with all Google for Nonprofits policies
  • Conduct keyword research, including defining high-impact keywords and setting up negative keywords to maximize effectiveness
  • Navigate and apply the specific rules and restrictions of the Ad Grants program
  • Structure campaigns to maximize the use of the $10,000 ad credit while maintaining high click-through and quality scores
  • Create and monitor compelling ad copy and landing pages to improve conversion rates
  • Provide weekly or monthly reports with performance insights and strategic recommendations
  • Collaborate with internal teams to align campaigns with organizational goals

Required Skills & Experience:

  • Proven track record managing Google Ad Grants campaigns for nonprofits
  • Strong experience with keyword strategy, including negative keywords
  • Solid understanding of Google Ad Grants policies and limitations
  • Ability to consistently spend and optimize the $10,000 monthly credit
  • Proficient with Google Ads, Google Analytics, and Google Tag Manager
  • Excellent communication and reporting skills
  • Ability to work independently and meet deadlines

Preferred Qualifications:

  • Google Ads Certification (especially focused on Search)
  • Experience working directly with nonprofit organizations
  • Familiarity with nonprofit digital marketing strategies
  • Knowledge of A/B testing and conversion optimization
  • A passion for social impact and mission-driven work

Method of Application

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