Graphics Designer at Pragmatic Technologies

Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health Monitoring Technology. Our B2B business is handled by Pragmatic Technologies. This includes sales to corporates and our resellers. Our B2C business is handled by our subsidiary, BuyRight. BuyRight operates an online store, www.buyright.biz in addition to physical retail stores in Lagos, Port Harcourt and Abuja. More outlets will be opened in the future across Nigeria. The official brand of Pragmatic Technologies is PRAG.

Job Summary

• The Graphics Designer is responsible for creating visually compelling designs that effectively communicate the company’s brand message across digital and print media.
• This includes developing marketing assets, social media creatives, product visuals, brand materials, and other graphic elements to support campaigns and overall brand identity.

Key Responsibilities

• Design high-quality graphics for digital and print platforms (social media, website banners, flyers, brochures, product packaging, etc.).
• Develop visual concepts and creative ideas in line with brand guidelines.
• Work closely with the marketing team to translate campaign objectives into impactful visuals.
• Create and edit marketing collaterals such as product catalogs, digital ads, event backdrops, and presentation decks.
• Ensure consistency in branding across all materials.
• Prepare final designs for production and supervise printing or publishing where necessary.
• Keep up to date with design trends, tools, and marketing best practices.
• Collaborate with photographers, videographers, and other creatives as needed.

Key Performance Indicators (KPIs)

• Timeliness and quality of deliverables.
• Brand consistency across all visuals.
• Engagement performance of designed creatives (e.g., ad CTR, social media reach).
• Positive feedback from internal teams and stakeholders.
• Ability to support fast-turnaround marketing campaigns.

Requirements

• Bachelor’s degree or equivalent experience in Graphic Design, Visual Communication, Fine Arts, or a related field.
• Proven work experience as a Graphics Designer or similar role.
• Proficiency in design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, or similar tools.
• Strong portfolio demonstrating creative skills and design versatility.
• Excellent understanding of typography, color theory, and layout design.
• Ability to work on multiple projects and meet tight deadlines.
• Strong communication and collaboration skills.
• Knowledge of video content creation for digital and social media platforms is a plus

Preferred Skills:

• Familiarity with Adobe Premiere Pro, Adobe After Effects, or CapCut.
• Experience in UI/UX design.
• Photography or illustration skills.
• Experience working with marketing automation and digital campaigns.

Method of Application

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