Pagatech was founded in early 2009 with a vision to enable a cashless society and bank the unbanked in Africa. Our first product offering, Paga, is a direct to consumer mobile payments service. Paga is an innovative, open, secure, and interoperable mobile payments platform that allows any person who has a mobile phone to transact electronically - thus turning the mobile phone into an electronic wallet.
ABOUT THE ROLE
- As a Business Data Analyst, you will be a crucial part of Paga’s Growth unit. Your role will involve merging product and marketing data with business acumen to boost consumer adoption and retention in collaboration with business partners across the organization. This role requires strategic, analytical, and administrative skills, as you will be providing support and data-driven direction within the Growth team.
- The Business Data Analyst at Paga is a blend of traditional roles in strategy, product marketing, and business intelligence. In this dynamic role, you will focus on consumer behavior and transaction data. Your responsibilities include conducting qualitative and quantitative consumer research, analyzing and synthesizing trends, crafting actionable insights, managing projects, and reporting. All these efforts aim to achieve the business goals of consumer acquisition and retention sustainably.
- You are expected to work closely with stakeholders across the company, and your deliverables will involve executing your strategic recommendations. The successful candidate will have a passion for innovative analysis, strong communication skills, scalable processes, and the ability to develop findings and recommendations that go beyond the numbers.
PRIMARY RESPONSIBILITIES
- Develop, evaluate, and report on targeted marketing strategies and initiatives
- Create a variety of models to predict and better understand consumer behavior
- Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
- Build dashboards, reports, and alerting systems for ongoing analysis and monitoring of marketing campaigns, categories, and channels
- Identify process and system improvement opportunities by monitoring existing metrics, analyzing data, and partnering with internal teams as needed
- Support the ongoing analysis of business performance to inform marketing and product development decisions
- Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format
- Develop and maintain strong working relationships with internal business partners and external vendors to improve strategies and make recommendations
- Conduct user/transaction analysis
- Conduct market and consumer behavior trend analysis
- Stay updated on industry and market trends
- Undertake other roles as assigned by the Growth leadership.
KEY COMPETENCIES
- Data Fluency: Expert quantitative analysis and logical reasoning; 3+ years’ experience using database languages (e.g., SQL or BigQuery) and visualization tools (PowerBI and Tableau) on large data sets to extract trends and insights
- Proficiency in Microsoft Excel and the rest of the Microsoft Office suite
- Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses is preferred
- Strong focus on metrics to measure and demonstrate success
- Excellent team player with strong interpersonal skills and the ability to collaborate with cross-functional teams
- Excellent verbal, non-verbal, and written communication skills
- Quick thinking, bright, and self-confident
- Demonstrated ability to multi-task and manage competing priorities
- Intrapreneurial, self-driven, hardworking, and proactive
- Strong planning, organization, presentation, project management, technical, and analytical skills
- A keen eye for details, market, and consumer insights, and how to utilize them for a commercial advantage
- Proven problem-analysis and problem-solving skills, good judgment, and decision-making ability
- Project management certification would be a bonus
KNOWLEDGE AND SKILL REQUIREMENTS
- Bachelor's Degree Required
- Proficiency in Ms Office - Visio, Excel, Word, and PowerPoint, Power Bi, Amplitude
- Communicates tactfully and effectively both verbally and in writing
- Flexibility and adaptability to new instructions and/or dynamic organizational priorities
- Must be a team player and able to work collaboratively with others.
Method of Application
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