Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.
As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.
Location
Lagos (hybrid)
Primary Responsibilities
- Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.
- Build awareness, and brand equity, change perceptions, and execute social media strategies to drive growth.
- Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
- Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).
An ideal candidate will bring:
- Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.
- Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.
- A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
- Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
- Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.
- Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.
- Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
- Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
- Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
- Experience in performance marketing is a plus.
Reporting Line
The job holder will report to the Head of Growth.
Compensation
The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.
Method of Application
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