Growth -Sales - Marketing -Communication at Welcome2Africa

Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an array of services and programs.

Role Summary

We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals.

Key Responsibilities

SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.

• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Method of Application