Head, Brand and Marketing at Pastel

PastelLagos, Nigeria Digital Marketing

Full Time

Building digital financial solutions for businesses with the goal to get them to a place of financial accountability and success-one app at a time.

Role Summary

We’re seeking a strategic and creative Head of Brand & Marketing to lead Pastel’s storytelling, visibility, and growth efforts.
You’ll shape how Africa experiences Pastel — defining our voice, leading campaigns, and building a brand that inspires trust, innovation, and connection across fintech, AI, and enterprise ecosystems.

Key Responsibilities

Brand Strategy: Define and execute Pastel’s brand positioning, voice, and messaging across all channels.
Marketing Leadership: Develop annual marketing plans, manage budgets, and oversee multi-channel campaigns.
Public Relations & Thought Leadership: Drive media engagement, founder visibility, and strategic storytelling.
Demand Generation: Partner with Product and Sales to create campaigns that generate qualified leads and revenue growth.
Team Management: Lead the marketing team (content, growth, design), mentoring and enabling excellence.
Analytics & Insights: Track performance metrics, report marketing ROI, and continuously refine strategy.
Cross-Functional Collaboration: Work closely with Product, Sales, and Data Science teams to align messaging and go-to-market efforts.
Brand Consistency: Ensure unified visual and verbal identity across product, digital, and offline materials.

Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 5+ years in marketing or brand leadership within B2B tech, SaaS, or fintech.
Proven record of executing growth-driven marketing strategies.
Excellent understanding of brand development, digital strategy, and data-driven marketing.
Experience managing small, agile teams and external vendors.

Technical Skills