Head, Brands Marketing and Corporate Communications at Credit Direct Limited

Credit Direct Limited a leading innovation-driven financial services company based in Lagos, Nigeria with branches spread across the country. We pioneered the unsecured micro-lending space in Nigeria and are positioned to be the dominant market leader in the Country and beyond. Our services are hinged on a partnership with employers and our customers to provide friendly innovative loan and investment products while our various repayment options give our customers the freedom, flexibility, and confidence to enjoy their lives. Our services are trusted by over 300,000 active customers, the largest endorsement in the Nigerian public and private sectors; and this has inspired us to remain the leader in Nigeria's micro-lending space.

JOB SUMMARY

As the Head of Brand Marketing and Communications at Credit Direct Finance Company Limited, your role is to lead the efforts to make our brand stand out and connect with people. We're looking for a dynamic leader who can create impactful marketing campaigns, tell compelling stories about our brand, and engage customers in exciting ways.

Job Responsibilities

• Develop and execute a strong brand strategy that puts us at the forefront of the industry.
• Clearly articulate our brand story to our target market, making sure it connects with our audience and sets us apart.
• Keep us ahead of the curve by adapting to market trends and understanding what our customers want and how they want to be reached.
• Plan, run, and improve marketing campaigns that leave a lasting impression.
• Work closely with different teams to create eye-catching ads and materials.
• Use data to refine and improve our campaigns over time.
• Oversee the creation of engaging content across various platforms.
• Tell stories that capture our audience's attention and align with our brand message.
• Keep our content fresh and exciting with a well-planned calendar.
• Work with agencies to get the best ad spaces and negotiate deals.
• Lead public relations efforts to boost our company image.
• Build relationships with media and influencers to keep us in a positive spotlight.
• Handle tough situations with strategic and positive messaging.
• Plan and run events that leave a lasting impact, from product launches to sponsorships.
• Ensure our presence is felt in the market through memorable experiences.
• Build and lead a team of marketing experts.
• Mentor and guide your team, fostering a culture of innovation and collaboration.
• Create an environment where creativity thrives, and impactful work is the norm.
• Plan and coordinate corporate events, conferences, and sponsorships to enhance the company's presence.
• Collaborate with internal and external stakeholders to ensure successful event execution.

JOB EXPERIENCE

Experience:

• Bachelor’s degree in marketing, Communications, Business, or a related field; MBA is a plus.
• Proven track record in creating effective brand marketing and communications strategies.
• Good understanding of the financial and technology industries.

Required Knowledge, Skills & Competencies:

• In-depth knowledge of branding principles, marketing trends, and industry best practices.
• Strong leadership and strategic thinking skills.
• Excellent project management and organizational abilities.
• Proficiency in digital marketing tools, social media platforms, and graphics design software.
• Exceptional written and verbal communication skills.

Person Specification:

• Entrepreneurial mindset with a passion for innovation and excellence.
• Proven ability to lead and inspire cross-functional teams.
• Adaptable and able to navigate a dynamic and fast-paced work environment.
• Empathy and understanding of both internal and external stakeholder needs.
• Commitment to upholding and promoting the company's DNAs.

Method of Application