First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
Duties & Responsibilities
- Responsible for the creation and implementation of comprehensive digital marketing strategies aligned with business goals and provide guidance for the execution of strategies
- Oversee the development, content management and optimal performance of websites and microsites for search engines to improve organic search rankings to top 3 across the Banks’ Group- FirstNominees, FBNInsurance Brokers, FirstBank UK, Sub Saharan Markets (Ghana, Guinea, Gambia, Sierra Leone, Senegal and DRC)
- Proactive to ensure all the digital marketing platforms are up to date with vulnerability checks, advanced plugin, 2FA status and regulatory requirements
- Lead and manage a team of digital marketing professionals, including Illustrators, Web design and UX experts, Webmasters, Mobile and App DevOps, Data analysts, Content creators, SEO specialists, social media managers and Influencers
- Directly responsible for the management of all the social media platforms operated by the bank and direct oversight of all the social media platforms for FirstBank subsidiaries - FirstNominees, First Insurance Brokers, FirstBank UK, Sub Saharan Markets – Ghana, Guinea, Gambia, Sierra Leone, Senegal and DRC
- Develop and implement social selling, social media marketing and content marketing to drive UCG (user content generation) pull, increase followership, brand presence and engagement.
- Execute global best practice for influencer marketing and management leveraging trends, reach and target audience
- Responsible to plan, execute, and optimize multi-channel digital marketing campaigns - SEO, SEM, email, social media, programmatic, mobile, audio, video marketing
- Champion personalization marketing leveraging data analysis and digital technology to deliver individualized messages and product offerings to current and prospective customers
- Oversee the management of online media advertising. Responsible for one-on-one engagements and negotiations with all the online media partners. Work closely with the Media & External Relations team for gate keeping and crisis management
- Take the lead with research and stay updated with the latest digital marketing trends, technologies, and best practices to keep the company's strategies current and effective. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Responsible for quarterly, midyear and annual digital plan performance, reports and presentation to management
- Drive collaboration by working closely with other departments, such as ISOD, IT, Legal, product development, SBUs, customer experience to ensure a cohesive marketing approach
- Work with agencies and other vendor partners to achieve defined goals and objectives
- Manage and track budget to address current and future Digital Marketing needs
JOB REQUIREMENTS
Education
- Minimum of First degree in social sciences, humanity or relevant field.
- Certification by relevant Marketing bodies such as Digital Marketing Institute, EduPristine, Hootsuite Academy, AWS Certification
- Professional Diploma in Digital Marketing will be an added advantage or the relevant in Nigeria including School of Media and Communication, Orange Academy, Advertising Regulatory Council of Nigeria (ARCON) , National Institute of Marketing Nigeria (NIMN)
Experience
- Minimum 15 years post NYSC work experience. At least 6years as manager in reputable international or local organizations
- Working knowledge of budget management, website management, UI/UX, financial planning and financial modeling will be added advantages
- Advanced understanding and knowledge of MarComms environment
- Demonstrable advanced level proficiency in word applications especially excel and PowerPoint
- Ability to work with minimal supervision
Method of Application
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