Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally. Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners. Established in 2008, Wakanow was founded as Nigeria’s first online travel company to bridge the gap and inefficiencies in Nigeria’s online travel space. Though it launched in 2008, the site fully took off around the period of the last World Cup in South Africa, affording it much needed early kick-off momentum. It has since grown to become the 5th Fastest Growing Company in Nigeria. This was awarded to them at the Nigeria50 Awards organized by All World Network in partnership with the Tony Elumelu foundation.
Job Objective
- To lead the development and implementation of data-driven marketing strategies, leveraging technology and analytics to provide insightful reporting and metrics across the company.
- This role is pivotal in integrating various marketing tools and platforms, creating dashboards, and ensuring all marketing efforts are measurable and aligned with Wakanow?s strategic objectives.
Job Description
Marketing Technology Integration and Management
- Implement and manage marketing technology stacks.
- Ensure integration of marketing tools for operational efficiency.
- Keep abreast of and recommend emerging marketing technologies.
Data Analysis and Reporting
- Lead the analysis of marketing data to extract actionable insights.
- Develop and manage comprehensive marketing performance dashboards.
- Provide regular reports and insights to senior management.
Product GTM Analytics
- Provide analytical support for product go-to-market strategies.
- Monitor and report on new product launch performance.
- Collaborate with product teams for data-driven strategy formulation.
Team Leadership and Development
- Build and lead a team specializing in marketing analytics and technology.
- Promote a culture of learning and development in data analytics.
- Mentor team members for professional growth and skill enhancement.
Requirements
- Expertise in data analytics, marketing technology, and digital marketing tools.
- Proficient in data
Method of Application
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