Head of Brand at DP World

We exist to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally. With a dedicated, diverse and professional team of more than 108,100 employees spanning 74 countries on six continents. We are pushing trade further and faster towards a seamless supply chain that’s fit for the future. We’re rapidly transforming and integrating our businesses – Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.

Job Function

• Develop and implement a comprehensive brand strategy that aligns with the company’s overall business objectives.

Key Performance Areas:

• Define the brand’s positioning, value proposition, and messaging to differentiate it in the competitive CE/HA market.
• Oversee the creation and execution of brand marketing plans, including advertising, digital marketing, and public relations campaigns.
• Lead market research initiatives to understand consumer behaviour, market trends, and brand perception.
• Ensure consistent brand messaging and visual identity across all touchpoints, including product packaging, marketing materials, and customer communications.
• Manage the brand’s portfolio, ensuring each product aligns with the brand’s strategy and positioning.
• Identify opportunities for brand expansion and growth, including new product lines, market segments, and geographic regions.
• Monitor and analyze brand performance metrics, such as market share, brand equity, and consumer loyalty.
• Develop strategies to enhance brand visibility and reputation, both online and offline.
• Collaborate with the sales team to ensure brand alignment in retail environments and across distribution channels.
• Lead and mentor a team of brand managers, marketers, and creative professionals.
• Foster a collaborative and innovative team culture that encourages creativity and strategic thinking.
• Provide guidance and support in the development and execution of brand initiatives.
• Conduct regular performance reviews and set actionable goals for the team.
• Work closely with product development, R&D, and design teams to ensure new products align with brand strategy.
• Partner with the sales, digital, and customer service teams to ensure a consistent brand experience across all customer touchpoints.
• Collaborate with the finance team to manage the brand’s budget and ensure cost-effective use of resources.
• Coordinate with external agencies, including advertising, PR, and digital marketing agencies, to execute brand campaigns.
• Serve as the brand’s spokesperson, representing the brand at industry events, trade shows, and media engagements.
• Develop and maintain relationships with key influencers, media outlets, and industry stakeholders to enhance brand visibility.
• Lead crisis management efforts to protect the brand’s reputation in case of negative publicity or product issues.
• Ensure all communication efforts are aligned with the brand’s values and strategic goals.
• Stay updated on industry trends, consumer insights, and competitive activities to keep the brand relevant and ahead of the curve.
• Identify and explore new marketing technologies, platforms, and strategies to enhance brand engagement and reach.
• Lead the development of innovative branding initiatives that resonate with the target audience and drive brand loyalty.

Qualifications Required:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required.
• A master’s degree in business administration (MBA), Marketing, or a related field is highly preferred.

Experience and Skills Required:

• A minimum of 10-15 years of experience in brand management, with at least 5 years in a senior brand leadership role within the Consumer Electronics and Home Appliances industry.
• Proven track record of successfully developing and executing brand strategies that drive business growth.
• Experience managing large-scale marketing campaigns across multiple channels, including digital, print, and broadcast.
• Experience in leading cross-functional teams and collaborating with external agencies and partners.
• Demonstrated experience in managing global or regional brands, with an understanding of cultural nuances and market differences.

Method of Application

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