The Manufacturers Association of Nigeria (MAN) was established in May 1971 as a company limited by guarantee. The establishment of the Association was motivated by the desire to have a focal point of communication and consultation between industry on the one hand, and the government and general public on the other. Hitherto, there was no institutional organ whose central focus was to give meaning to the interests, challenges and aspirations of the manufacturing sector. Hence, the group provided a forum for the private sector to formulate and articulate policy suggestions that would be complementary to government’s efforts at policy formulation. MAN is in business to create a climate of opinion in Nigeria in which manufacturers can operate efficiently and profitably for the benefit of all. As the voice of manufacturers, MAN was established to promote and protect manufacturers’ collective interests.
Job Purpose
- To lead and manage the organization’s corporate communications, public relations, brand positioning, media engagement, and stakeholder communication strategies in order to enhance institutional reputation, visibility, and influence.
Key Responsibilities
Strategic Communication & Brand Management:
- Develop and implement a comprehensive corporate communication strategy aligned with the organization’s strategic objectives.
- Oversee brand management and ensure consistency in messaging across all communication channels.
- Safeguard and strengthen the organization’s corporate identity and public image.
Media & Public Relations:
- Build and maintain strong relationships with media houses and journalists.
- Coordinate press briefings, media interviews, and public statements.
- Draft and approve press releases, speeches, opinion articles, and official communications.
- Monitor media coverage and manage reputational risks.
Stakeholder & Member Communication:
- Develop communication frameworks for engaging members, partners, government agencies, and other stakeholders.
- Ensure timely dissemination of policy positions, advocacy updates, and organizational announcements.
- Oversee production of newsletters, annual reports, policy briefs, and publications.
Digital & Online Presence:
- Lead digital communication strategy including website, email communications, and social media platforms.
- Ensure regular updates and content management across digital platforms.
- Monitor online engagement analytics and adjust strategy accordingly.
Crisis Communication:
- Develop and implement crisis communication plans.
- Serve as communication lead during sensitive or high-risk situations.
- Advise management on reputational risk mitigation strategies.
Events & Corporate Representation:
- Oversee communication aspects of conferences, stakeholder forums, advocacy events, and public engagements.
- Ensure consistent branding and messaging at corporate events.
- Support executive leadership with speaking notes, presentations, and communication materials.
Leadership & Administration:
- Provide leadership and supervision to the Corporate Affairs & Communications team.
- Develop departmental work plans, budgets, and performance targets.
- Monitor team performance and ensure continuous professional development.
Key Performance Indicators (KPIs)
- Media visibility and sentiment analysis.
- Growth in digital engagement metrics.
- Timeliness and quality of communication outputs.
- Brand consistency and stakeholder feedback.
- Effectiveness of crisis communication management.
- Delivery of communication components for major events.
Requirements
- Interested candidates should possess relevant qualifications.
Method of Application
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